PDR NETWORK

The Most Trusted and Powerful Brand in Drug Information is Everywhere Your Brand Needs to Be
PDR® Network, the authoritative source of full FDA-approved labeling in the eyes of prescribers, regulators and the law is also the network recognized by the pharmaceutical industry and the government as the standard for drug information delivery to physicians. PDR Network helps you reach prescribers with your critical and constantly changing drug labeling, clinical and REMS information. Whether it’s digitally by mobile device, online, in the electronic health record (EHR) or by print, PDR Network’s channels get your information into the prescriber’s workflow, at the point of prescribing/decision making.

Provided to nearly 500,000 U.S. physicians and pharmacists, Physicians’ Desk Reference® (PDR®) is used by prescribers 70 million times a year*. With this unparalleled access to our physician base, PDR’s depth, breadth, and micro-targeting offer programs with positive and measurable ROI.

PDR Network continues to enhance its PDR® Drug Information Service to provide greater value to clients. Expanded services such as weekly updating to reflect labeling changes and FREE CME for reviewing labeling and Drug Alerts assures that prescribers always have your most current information at their fingertips. With 10 million alerts delivered, PDR Network is the leading provider of electronic REMS and Drug Alert distribution to an opt-in network of 400,000 prescribers. Also, for the 2012 Edition, the new PDR® Physicians’ Guide to Patient Resources Guide provides a valuable new electronic touch-point with physicians for your resource programs at the point of care. PDR’s new custom digital and print programs leverage the PDR brand, content and prescriber reach to deliver programs uniquely developed for each brand’s need.

PDR® Drug Information Service (DIS)
Delivered to nearly half a million U.S. prescribers – used 70 million times a year!

The trust earned with physicians has positioned PDR Network as the critical and most cost-effective method to distribute prescribing information. The fully integrated PDR® Drug Information Service provides prescribers with the most up-to-date FDA-approved full drug labeling, weekly updating to reflect labeling changes, digital distribution via PDR.net, mobilePDR, and, where adopted, via Electronic Health Records (EHRs). As added value to prescribers, PDR offers a free CME course with every PDR label. New for the 2012 edition, PDR Network introduces the PDR® Physicians’ Guide to Patient Resources, the first digital compendium of patient resource information such as patient education, patient financial assistance and medication adherence programs. Integrated into the physician’s workflow to promote patient safety, PDR Network’s Drug Information Service helps pharmaceutical companies meet their regulatory & compliance requirements.

PDR® eCare Services
Providing essential drug information and support services within prescriber workflow

A recent CDC study shows that 51% of physicians are using Electronic Health Records (EHR) systems within their practices**, and government regulations and financial incentives will cause that number to continue to grow rapidly. PDR® eCare Services provides PDR’s trusted and authoritative drug information and clinical content to prescribers via their EHR systems. PDR’s rich history in aggregating pharmaceutical information and distributing it to the right prescribers at the right time uniquely qualifies us to deliver on this most important change in prescriber workflow in our generation. With PDR eCare Services, prescribers can gain immediate access to full FDA-approved labeling, Drug Alerts, REMS programs and CME opportunities from within their EHR, creating an efficient resource that empowers physicians to prescribe with all of the drug information and support they and their patients need. Drug Safety and Product Support services are being added to the suite to have the most comprehensive set of regulatory, safety and product support services in the industry.

Our Physicians:
Over the past 65 years PDR® has developed a deep relationship and authoritative reputation with physician users. In a recent study, “82% of physicians surveyed stated that PDR is their #1 source for trusted drug safety information with 80% using the PDR at least once per week*.” Additionally, “62% indicated that they have changed a prescribing decision based on their usage of PDR.*” With multiple touch points both print and electronically, the PDR Main Edition is provided to an unmatched reach of nearly 500,000 validated U.S. physicians and pharmacists. Extended digital reach is offered through PDR.net®, mobilePDR® and the PDR® Electronic Library data feed which is provided to 85% of U.S. hospitals of 200+ beds or more.
PDR Network programs also provide access to its unrivaled, opted-in electronic network of 400,000 U.S. office-based physicians. Our unsurpassed database offers in-depth, specialty-specific targeting to reach either a broad base or a narrower segment of your target audience, including “No-See” and “Do-Not-Promote” physicians.

REMS and PDR® Drug Alerts
Electronic REMS and Drug Alert distribution to all U.S. providers including an electronic opt-in network of 400,000 U.S. office-based physicians

PDR Network offers an electronic service delivering specialty-specific FDA-approved Alerts, Dear Health Care Professional Letters (DHCPs) and Risk Evaluation and Mitigation Strategy (REMS) programs and recalls electronically to help fulfill the clinical, regulatory and compliance needs of manufacturers. PDR Network REMS programs can help with your mandated or proactive programs and offer complete REMS communication plans with prescriber outreach, recruitment, authentication, certification, assessments, and CME. Our services include experienced consulting to maximize prescriber awareness and benefits.

PDR® Custom Clinical Reference
Custom digital and print programs leverage the PDR® brand, content and prescriber reach

PDR® Custom Clinical Reference programs are targeted, specialty-specific resources that provide integrated, clinically relevant information on the appropriate management plans, treatment options and available drug information resources for your target audience. These point-of-care educational and clinical tools for prescribers and other healthcare professionals support product launches, create promotional awareness and offer sponsorships for mobile programs. Designed to be incorporated into marketing programs, PDR Custom Clinical References can be delivered via pharmaceutical sales force, downloaded, direct mailed or distributed at medical/scientific forums.

*PDR Verification Survey, 101,898 respondents, January 2011; **amednews.com, posted 1/10/2011