PDR® eCare Services

Deliver high-value drug safety and support services to prescribers within EHRs and other digital channels

A recent CDC study shows that 51% of physicians are using Electronic Health Record (EHR) systems within their practices and current government regulation and financial incentives will cause that number to continue to grow rapidly.*

PDR® eCare Services provide a comprehensive EHR strategy and service for your brands that aggregates and connects pharma brands and EHR systems. Building on PDR’s core strengths, PDR eCare Services provides PDR’s® trusted and authoritative drug information and clinical content – and new digital services - to prescribers through their EHR systems along with Product Support programs from brands. PDR funds, creates and maintains the integration with EHRs.

Participation in the PDR® Drug Information Service ensures that your drug labeling, updates and Alerts are proactively distributed through this additional and growing digital distribution channel. From within their workflow prescribers will have access to drug and safety information including:
• FDA-approved full drug labeling with weekly updates
• Relevant FDA-approved labeling updates, Alerts and REMS programs
• CME opportunities associated with labeling and Alert information

PDR’s longstanding position of authority and trust in the healthcare industry brings credibility and value as well as:
• Industry-wide usage of content including FDA-approved content and regulatory services
• 100% trusted brand recognition among MDs, Pharma and EHRs
• Strong trusted relationship with FDA, Federal government, liability carriers and medical societies
• History of aggregating pharma information for wide distribution to prescribers
• Existing relationships with EHR vendors

For pharmaceutical companies’ additional regulatory and product support needs, PDR eCare Services offers a wide variety of services that are configurable per brand. These high-value services include physician and patient education, patient financial assistance information, prescription vouchers, clinical reference content, medication adherence programs and more. All services are tailored to the EHR environment ensuring your brand messages are delivered directly into the prescriber workflow.

With PDR eCare Services, prescribers have access to the critical prescribing and clinical information they need for trial, usage and patient adherence with your brand.

*amednews.com, posted 1/10/2011